Integrasi Marketing Syariah dan Penguatan Kepercayaan Konsumen dalam Bisnis Digital
DOI:
https://doi.org/10.64994/silah.v2i2.57Keywords:
Sharia Marketing, Online Business, Kadira DailywearAbstract
This study aims to identify the implementation of sharia marketing and its relevance to customer trust and loyalty in the Kadira Dailywear online fabric business in Peganden Tengah. The study uses a qualitative method with a case study approach, involving the business owner, marketing administrator, and two active customers as key informants. Data was obtained through digital observation, semi-structured interviews, and documentation, then analyzed using thematic analysis through the processes of open coding, axial coding, and selective coding. The results of the study show that sharia marketing in the Kadira Dailywear online fabric business is carried out through product information transparency via original photos, accurate descriptions, and openness about the condition of the goods. Additionally, quality control and fair return policies reflect trustworthiness. In practice, these factors contribute to customer trust and repeat purchases. This study highlights the importance of consistent sharia marketing strategies in strengthening business reputation and consumer loyalty.
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Copyright (c) 2025 Ahmad Kamalul Fikri, Aurelia Azzahra (Author)
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